I'd set up some A-B testing to see which is better. The opportunity to engage in further marketing of the product, sharing more information with the potential customer may result in better sales. If I was doing this, I would investigate sending all users to a product page. I would set all other user agents to go to a product page with links to both stores. Get Coupons upto 20,000 only on Samsung Shop App purchase. Skip to content Skip to accessibility help. Buy 3G, 4G, dual sim, touch screen smartphone at best prices in India. An Android user agent would be redirected to an appropriate app store. Explore full range of galaxy mobile devices and android smartphones. If the Safari on iOS user agent is detected, redirect to Apple's App Store. The embedded URL could link to a webpage that checks user agents and redirects appropriately. The functionality you're looking for can reside at the URL in the QR code. A custom QR code reader could parse a QR code with two URLs and decide which URL to follow, but you'll have to figure out a way to get your custom QR reader to your customers. There is no way to embed information in a QR code that directly links to two different URLs when read by any QR code reader. Most QR reader apps will then load the webpage referenced by the URL embedded in the QR code.

The convention for their use as a link to the Web is to contain one URL.

Maybe you can shorten the URL with some URL shortening service, have not tried it.

Downside is that QR code has to be quite large, as the URL has to include both appstore URLs and is therefore pretty long. The universal URL is resolved by same service, based on mobile user agent (just whether it consists Apple or Android string is checked). You can give two URL-s and it generates QR core for URL which is universal for the two biggest platforms. UPDATE: It seems I had to create the service myself. Is there a way (online service I'd expect) to have single URL for both markets, which will detect user device and will forward immediately to suitable application version? Programmatically looks really trivial, but perhaps someone has already solved the issue. So I have two URL-s for them (Market and AppStore), but I do not want to add two different QR codes to the homepage. I have an app which has versions for both Android and iPhone.

One mobile market android app